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Sitekit Reporting Manager - The Devil In The Detail

The ability to measure the performance of your website in exact detail is fundamental not only to ensuring online success of your web investment, but it is an invaluable tool for accurately profiling your customer to give you the necessary detail to optimise your business processes.

Sitekit CMS provides comprehensive reporting and information on your site usage, detailing Who's On (including how they have navigated through your site), Audit Trail (enabling you to roll back site additions and alterations), Statistics (page visits, unique visitors, route in, browser search strings and browser identity) and of course Sitekit CMS gives the flexibility to explore the information in any 3rd party analysis software.

Sitekit Reporting Manager in more detail

The Sitekit CMS reports section is split into who's on, the audit trail and statistics. Reporting is fundamental to good CMS as it lets you see how your site is being used so that you can further refine navigation or the design if necessary. Each report deals with a different type of data gathering.

Who's on allows you to look at the browsing patterns of users that are currently looking at your site. You can see how long they have been on your site and the path they have taken as they have navigated through the site.

The Audit trail is extremely powerful. It is the audit trail that allows the site editors to return to a previous version of any editorial page on the site. The administrator can look at all the edits down in a specific period and see how a particular page version has changed over time and which user has made the change. The old page version is viewable in both XML and HTML. Content from older pages can be pasted back into the relevant pages editorial section to rollback a page's content to that of the older version.

The Statistics reports allow you to gather longer-term data on how your site has been used. Sitekit CMS make the following reports available via the administration system.

  • Page visits - what are the most popular pages on your site.
  • Unique visitors - because we use cookies to track users on the site we can infer how many of those visitors are unique. This statistic is more useful than that of page visits as it is less affected by search engine spiders.
  • Referrers - where have your visitors come from? This is important in finding areas of weakness in reciprocal linking.
  • Browser agent string - with what are you being browsed. This can be useful in identifying if anomalous spikes are from spiders or legitimate users.
  • Search terms - what have your users been looking for on your site.

In addition to the above the stats module permanently displays daily updated graphs of the number of page visits over the last 30 days and the last 12 months, monthly totals for visits and bandwidth. Finally if the data displayed are not enough for you, you can download your sites IIS log in CSV format for import into any other 3rd party log analysis software. For ease of use this bulky data is zipped and emailed to you.

Sitekit CMS unique feature:

Sitekit CMS also allows you to subscribe to a stats emailer. This program emails the headline stats for your site and their associated graphs to your desktop once a month.


Sitekit CMS for Travel is ideal for us, it enables us to update our website with operational information and offers quickly and easy.. - Gareth Crichton, Northlink Ferries

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